About EquaFresh
Built on Trust. Grown at Origin.
We are a Canadian fresh produce importer connecting commercial buyers across North America with the world's best growing regions — with full cold-chain control from farm to dock.
10+
Origin Countries
50+
Grower Partners
12
Produce Categories
100%
Cold-Chain Managed
Our Story
EquaFresh was founded with a single conviction: that the gap between exceptional growing regions and Canadian commercial buyers was a logistics and trust problem, not a geography problem.
Based in Guelph, Ontario, we built direct relationships with grower and packing partners across Central America, South America, and the Caribbean — regions producing world-class bananas, pineapples, avocados, pomegranates, and tropical fruits.
Today we serve grocery chains, foodservice distributors, and wholesale buyers who demand consistent quality, reliable volumes, and full supply-chain transparency. Every shipment we move is backed by cold-chain integrity from the packing house to the delivery dock.
Our Sourcing Philosophy
We don't broker produce. We manage supply chains.
Direct Origin Relationships
We work directly with growers and packing houses — no middlemen. This gives us visibility into quality, volume, and harvest timing that brokers simply cannot offer.
Cold-Chain Integrity
From the packing house to your receiving dock, every link in the chain is temperature-controlled. We manage reefer containers, port handling, customs clearance, and last-mile delivery.
Commercial-Grade Consistency
We supply at commercial volumes with the consistency that grocery chains and foodservice distributors depend on — week after week, season after season.
Transparent Traceability
Every shipment is traceable back to its origin farm and packing date. We provide full documentation for import compliance, food safety audits, and retailer requirements.
Leadership
Simar
Founder & Managing Director
Simar founded EquaFresh to bring direct-origin produce programs to Canadian commercial buyers. With deep roots in produce importing and supply-chain logistics, he oversees all grower relationships and commercial partnerships.
Simar@equafreash.caReady to Source Direct?
Talk to our team about volume programs, private label, and supply-chain solutions tailored to your business.
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